Bali has been bombed twice, and the many Indonesian negative news like bird flu, tsunami, earthquake and political unrest, causing the tourists arrival to Bali down to the lowest level. The tourism products and services in Bali are still unsurpassed, and that is why the island received 2 prestigious awards this month: The best Island in the World by 760,000 readers of Travel and Leisure magazine, and The most favorite destination by Time Magazine.
To increase the level of arrivals that can support tourism industry in Bali , we need a real and life that is still exist in Bali that are not available on the neighboring countries. Bali is facing blockbuster branding that is well supported by massive funding such as Malaysia Truly Asia, Uniquely Singapore, Amazing Thailand and Hong Kong the City of Life. Bali has not such great amount of funding, but Bali has things that are truly unique, not false and exist in daily life, that the neighboring countries don't have.
On search of this new identity, we have found a new tagline promotion that is Bali is My Life ; we all hope that this tagline soon to be adapted to become Bali 's Branding by the Government of Bali. Bali is My Life has been derived from 8 icons of Balinese life, the real life, exist, and those life are touching to the hearts of the tourists and have become memory for many years. Those life and activities are taken from Art and Cultural life, Tourism products and daily village life of farmers and little students. The art and culture are represented by artists, mask dancers and wood carvers, and traditional dancers. The tourism products are represented by surfer, chef and masseuses, and the village life are represented by farmers working on the rice field to plough or to harvest their rice and the students who go to their schools through rice fields.
Again, these activities are the uniqueness of Bali, those activities and real life are the reason why the tourists are coming to Bali, and those activities are touching their hearts and memory of the life time. And these activities are not available at our competitors.
That is why the Bali is My Life tagline promotions will be socialized through many ways of campaign and this campaign will touch the hearts of the visitors and put their memory back to focus on their holidays to Bali. After all Bali is the Best island in the world.
Al Purwa - Socialization Chairman Bali is My Life campaign
A promotional tourism tagline Bali is My Life is launched by Indonesian minister of culture and tourism, Jero Wacik in Patra Bali Hotel yesterday. This tagline is designed to be a part of Bali tourism identity abroad especially Australia, Japan, France, Netherlands, England and other tourism market.
Bali is My Life recorded everyday life of eight Balinese people with different professions represent the whole Balinese community. They are farmer, mask sculptor, dancer, cultural writer, student, surfing mentor, spa therapist and chef.
Chairman of Bali Tourism Board, Bagus Sudibya said that this tagline is not a fraud, but individuals that live their everyday life as Balinese.
Bali is My Life is planned to be official promotional motto for Bali in addition to the previous mottos such as The Last Paradise, The Thousand Temple, etc.
The essence of the Bali is my Life campaign for the Balinese is to embrace their individual and unique roles in the vibrant life of the island. It is also to reassert Bali as a destination of choice for international travelers and for visitors to make Bali a genuine part of their lives too. |
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